23a

1.    Environmentally friendly- Solar energy is much more clean than fossil fuels

Valuable: Very valuable as it will probably be the main reason people are interested

Rare: Not very rare as many companies are trying to be more green

Inimitable: Definitely inimitable because this is not easy for others to copy

Non-substitutable: Only a few other options to produce energy

2.    Social Capital- I have already spoken to people at different solar companies and can use them as connections.

Valuable: Very valuable as it could be my way into the solar business

Rare: I would say this resource is pretty rare because not many people are willing to reach out

Inimitable: Anyone can contact these companies but it takes time and effort to do so

Non-substitutable: Nothing to substitute that is important as social capital

3.    Uniqueness of product- Many people don’t consider solar energy when thinking about how they’re going to fuel their house

Valuable: Definitely valuable because it is a legitimate option with less consequences

Rare: It is rare because the majority of people don’t use solar energy

Inimitable: Hard to copy by others because of fossil fuels

Non-substitutable: Fossil fuels, nuclear energy, wind energy

4.    Human Capital- I am outgoing, resourceful, motivated, and want to make a difference for our environment

Valuable: Very valuable because I know I can do the job better than most

Rare: Not too rare but everyone doesn’t have these qualities

Inimitable: Possibly inimitable but won’t be easy to match my drive to succeed

Non-substitutable: These qualities will be vital and not many other resources are as important

5.    Location- I live in Florida which is one of the best places to start a solar business

Valuable: Definitely valuable because Florida is better than most states for solar power

Rare: Rare because not many states get as much sunlight as Florida

Inimitable: A few states compare but most states can’t imitate the weather in Florida

Non-substitutable: No substitution as Florida is an ideal place to start a solar business

6.    Social Capital- I have family friends that were in the solar business

Valuable: Extremely valuable because it is a direct connection

Rare: Very rare because most people aren’t lucky enough to have a contact

Inimitable: Can’t copy as no one else is connected to these people the same way I am

Non-substitutable: Can’t substitute with anything else

7.    Support of public- Many people want to help save the environment and this is one way to do it

Valuable: I see this as a very valuable resource

Rare: Very rare as most company’s main goal is to not help the environment like this business

Inimitable: Extremely hard to copy as this has potential for a lot of people to support

Non-substitutable: Difficult to substitute as nothing else will generate this much attention

8.    Knowledge- I have done plenty of research throughout the semester on solar energy and the elements of a solar business

Valuable: Very valuable because I already know a lot of information about solar energy

Rare: There may be people who are knowledgeable about the topic but I doubt a lot of people have been keeping up with it as much as I have

Inimitable: Not too hard to copy because anyone can look up information

Non-substitutable: Difficult to substitute because this information that I have researched is very important

9.    Publicity- This program has potential to create a lot of positive publicity

Valuable: Very valuable because more publicity creates more potential business

Rare: Positive publicity is hard to come by these days

Inimitable: Difficult to copy as not many businesses create a lot of positive publicity

Non-substitutable: Can’t substitute anything that is as beneficial as this

10.Social Capital- Being a student at UF has its advantages by providing plenty of connections

Valuable: I see this as valuable because the more connections the better

Rare: Pretty rare as most colleges don’t provide as many connections

Inimitable: Can’t copy unless I am competing with other UF students

Non-substitutable: There are probably a few universities that provide as many or more connections to UF, but the majority of them are not substitutable.

Top resource: I would say that my top resource is environmentally friendly because it is the main reason people would be interested in my business. People’s interest in helping the environment is a driving force and is the reason it outweighs my other resources. My venture being environmentally friendly is valuable, hard to imitate, non-substitutable, and rare to an extent. I see it as my top resource and as the most important element of my business that would interest potential customers.