18A

Customer Avatar:

My customer is a 19-year-old lady who lives in a rural area in Florida. She is a very kind, unselfish, thoughtful, and motivated person. She enjoys spending time with family, listening to music, and exploring nature. She lives a simple type of life and hangs out mostly with her family and a few close friends. She is more on the quiet side, but has a great sense of humor and expresses it with the people she’s closest too. She drives a tan Jeep CJ which she uses mostly to drive to school, work, and to explore the land she has around her house. She is extremely smart but doesn’t fully apply herself to school other than the few topics she is interested in (science and history). She is ready to finish school and figure out what her purpose in life is. She hopes she can travel the world one day because she loves learning about different cultures. She isn’t a huge fan of watching TV as she would rather do something active instead, but her favorite shows are Duck Dynasty and The Office. She doesn’t have children yet but looks forward to being a mother. Family is very important to her because of how close she is with her own family, which is why she can’t wait to create her own.

What do you have in common with the Customer Avatar?

I was also born in Florida where I had the opportunity to grow up with plenty of woods around me that I could explore. I’m very close with my family and would rather have a few close friends than a lot of friends that I just associate with. I too look forward to graduating and making a career for myself. Traveling is something I have always wanted to do and I’m hoping that my career allows me to do that.

Do you think that is a coincidence?

I don’t think it is a coincidence that my customer and I have so much in common because the reason I created my product/service is because I feel so strongly about the environmental problems happening in the world. A person with a similar background is likely to feel the same way.